A Guide to Google Business Profiles (formerly Google My Business)
Why You Need a Google Business Profile
If you want more people to find your business online, setting up a Google Business Profile is one of the best steps you can take.
It helps your business show up on Google Search and Google Maps, and it gives you a place to collect Google reviews from happy clients. Those reviews in turn help build trust and can lead to more bookings.
In this post, I’ll explain why your profile matters, how to set it up, and how to use your Google review link to ask for testimonials.
Why Business Owners Use Google Business Profiles
I recently worked with a few clients that didn’t have a Google Business Profile yet, and I told them to set it up right away. Here’s why:
It makes your business easier to find on Google
You can collect reviews to build trust with future clients
Positive reviews help build your credibility and can boost sales
If you don’t have a Google Business Profile, follow the steps below and create your profile today.
What Is a Google Business Profile?
A Google Business Profile (previously called Google My Business) is a free tool that acts like a virtual storefront for your business.
When people search for the services you offer, your profile can help your business show up in Google Search and Google Maps. This makes it easier for potential clients to find you.
Your profile also builds trust. It shows Google-backed information, like your business name and reviews, which helps people see your business as real and reliable.
You can add helpful details to your profile, such as:
Your address or service area
Business hours
Services and products
Photos and banners
Whether your business is online or has a physical location, a Google Business Profile can help more people discover what you offer.
Google Business Profile on the right hand side of the Google Search
How to Set Up Your Google Business Profile
Follow these steps to create your Google Business Profile:
Log in with your Google account (use your business email if you have one)
Go to google.com/business and click to create a profile if you don’t have one.
Add your business name
Pick your primary business category (you can add more later - select up to 9 more categories)
Say if you have a storefront location or not
Add your service area (cities or postal codes. Add up to 20 service areas. Google recommends not to extend the boundary of your service area more than 2 hours from where your business is based)
Enter your business website and phone number
Verify your business by email or video (no more waiting for a postcard to arrive)
That’s it. Once you verify your profile, it’s live.
Set up your Google Business Profile
How to Improve Your Google Business Profile
According to Google, customers are 2.7 times more likely to consider a business to be credible if they find a complete Google Business Profile. So it’s important to set up your profile to include any information that is relevant to potential clients.
Here’s what to add:
Business hours (and keep them up to date). It’s really disappointing to find a business online, check their hours, go to the location and find that it’s closed.
Social Media links: you can include Facebook, Instagram, LinkedIn, Pinterest, TikTok, X and YouTube links.
Description: a short description of your business and what you offer.
Attributes: select from different attributes like: “online appointments” or “woman-owned”.
Products: include the product name, category, price, description, landing page URL and photo.
Services: include the description and price for all the services you offer.
Photos: add photos to make your profile more attractive for potential clients.
Types of photos: logo, cover photo, photos of your store, products and services.
Format: PNG or JPG
Size: Between 10 KB and 5 MB
Resolution: Recommended 720 px tall x 720 px wide. Minimum of 250 px x 250 px.
Google Reviews
One of the most powerful features of a Google Business Profile is the ability to gather client reviews. Positive reviews act as social proof and help potential clients feel more confident in your services.
Positive reviews can directly impact your bottom line. Many consumers rely on online reviews when making decisions. This is why businesses with higher ratings often see more sales and new clients.
How to Get Your Google Review Link
After you set up your Google Business Profile, get your Google review link so you can share it with past clients.
To find your Google Review link:
Go to your Google Business Profile
Click ‘Ask for reviews’. For those using Google Maps - click ‘Customers Reviews Get more reviews’.
A pop up window will show your link for Google Reviews
Click the copy icon beside the URL and share it
Use this link in:
Emails to clients
Feedback forms
Your website
This helps you collect more Google reviews and build trust.
Click ‘Ask for reviews’ on your Google Business profile to get your Review link
Copy your link for Google Reviews to share with clients
How to Add Your Google Review Link to Dubsado
If you use Dubsado as your CRM, add your link for Google Reviews to your feedback forms. That way, when clients give feedback, they can also leave a Google review with one click. This helps you build your online reputation faster.
You can also:
Add a short note asking them to leave a review
Place the link in the thank-you message after their project ends
It’s an easy way to turn happy clients into promoters of your business.
Add your Google Review link to your Dubsado forms to increase the number of reviews on your profile
TL;DR: Quick Google Business Profile Checklist
Here’s what to do:
Set up your Google Business Profile account
Add your business name, category, website, phone number, and service area
Verify your business
Fill in business hours, services, and a short description
Add photos and social media links
Get your Google review link and share it
Add the link to Dubsado to collect reviews automatically
Want Help With Your Systems?
If you're tired of manually sending proposals, contracts, emails, and reminders, you're not alone. I build custom Dubsado setups that save you time, automate key tasks with workflows, and keep everything running smoothly — including when to send your Google review link.
Book a free 20-minute call to see if a Dubsado setup is the right fit for your business.